Competitive Advantage Model of Culinary MSMEs In West Java
نویسندگان
چکیده
The MSMEs sector as a form of people's economy, has become an industrial that is relatively able to survive amid the global economic downturn due COVID-19 pandemic. However, MSME on other hand also problems in growth rate performance and increasing scale its business. author identified this because his ability map orientation strategic policy formulation which still low. In study, tries dissect with concept entrepreneurial marketing examine extent transform from traditional concepts marketing. Associative quantitative research methods are used find out how conditions variables relationship between exogenous their endogenous. sampling technique carried by proportional-clustered-random-sampling. Research data sources include primary secondary collection through observation, literature studies, interviews questionnaires. analysis uses SEM LISREL 8.0 program. results showed descriptively market competitive advantage criteria not being good towards good, while excellent. significant influence advantage. importance apply learning orderto improve ability.
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ژورنال
عنوان ژورنال: Eduvest
سال: 2023
ISSN: ['2775-3727', '2775-3735']
DOI: https://doi.org/10.59188/eduvest.v3i1.718